1928 Six Convertible Sedan
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288.6 cu. in. straight six
81 BHP @ 3200 rpm
3-speed manual transmission
Mechanical drum brakes
126” wheelbase
$2,425 when new
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1928 was a record year for Packard, with a profit of $21,000,000 - a feat no doubt lamented by Cadillac. The smaller Packards were always the strongest sellers, spurring Cadillac to introduce the competing LaSalle for 1927, essentially a smaller and cheaper car of their own. Initially the price point was to be below the cost of a Packard Six, but Packard responded quickly by dropping the Six below that of the new LaSalle. Despite Cadillac’s efforts, nearly double the number of the small Packards were sold in 1927 AND 1928. Despite this success, 1928 was to be the last year of the “Six” as the shift to Eights - and Twelves - was to dominate the 1930s.
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In 1928…
Penicillin is discovered.
Bubble gum is invented.
Chrysler and Dodge Brothers merge.
Cost of a new house: $4,250
Average yearly wages: $1,490
Gallon of gas: $0.21
Average cost of a new car: $600