British Sports Cars in America 1946-1981

British Sports Cars In America 1946-1981 Jonathan A. Stein The intriguing tale of the meteoric rise and fall of British marques in America following WWII. Marques the likes of Triumph, MG, and Austin Healey, as well as the lesser known Ginetta, Elva and Berkeley are thoroughly explored. Filled with beautiful and rare color photographs. Source: Publisher

The British government saw the US market as crucial for the country's economic recovery after World War II, implementing policies that prioritized export, famously called the "Export or Die" mentality.